The Clutch Platform is highly flexible with five modular solutions that can be used independently or together as part of a fully integrated platform. This retention marketing tool empowers brands to identify, understand and motivate each segment of their customer base. The modules offered are CDP, Loyalty, Offer Management, Marketing Orchestration, and Stored Value.

The foundation of the platform is consolidated, real-time customer information captured from all available marketing channels and data sources. The platform centralizes this data, enabling a complete view of customer behavior that is updated in real-time as events occur in the real world.

Using machine learning, behavioral analysis and proprietary future lifetime value algorithms, Clutch enables customers to identify trends and opportunities in their data, and most importantly to act on it when it matters most. Brands can build any type of segment they wish, leveraging an infinite number of customer attributes that are dynamically updated as events occur in real time.

These segments come to life with personalized engagements across any channel. The platform supports the simple creation and management of personalized loyalty programs, end-to-end stored value solutions, engaging SMS, email, and direct mail campaigns – all based on the most up to date customer information available.