GiftAMeal is a local marketing program for restaurants that feeds families in need in the communities a restaurant serves. GiftAMeal's goal is to bring guests into a fun, free, and engaging give-back experience that makes them feel good about choosing the restaurant. It takes 15 seconds for the guest to participate -- simply scan a QR code to launch GiftAMeal on their phone, take a photo of their food / drink / experience, and GiftAMeal makes a donation to a nearby food bank to help provide a meal to a local family in need. Guests are then invited to share their photo on social media to give additional meals (while promoting the restaurant in an uplifting way to all their friends).

In addition to the social impact, there's a great marketing benefit too. On average, partner restaurants have seen that guests using GiftAMeal return 39% more frequently, spend 20% more per check, and tip 32% more than other guests. This is due to the guest forming a stronger emotional connection with the restaurant, encouraging them to become better customers. Additionally, there is no effort required from staff or operations -- just guests snapping photos. And then on the 1st of each month, the restaurant receives a monthly update email with a dashboard link where they can see reports, access social media graphics to share their impact, and view and download guests' photos to use in their marketing efforts. Hundreds of restaurants across the country are involved, from full chains (e.g. 130 Lee's Chicken locations) to franchisees (e.g. 20 PA Red Robins) to mom 'n pops -- and over 1.5 million meals have been donated so far.